Who is Bojangles' target market?

Bojangles' target market primarily consists of families and working professionals. This demographic is significant because they often seek convenient meal options that are family-friendly and can cater to a busy lifestyle. Bojangles offers a variety of menu items, including fried chicken, biscuits, and regional sides, which appeal to families looking for hearty meals. Additionally, working professionals may choose Bojangles for lunch breaks or quick dinners, appreciating the fast service and quality food that can be enjoyed either on-site or as takeout.

In contrast, while teenagers, retirees, and college students each represent distinct market segments, Bojangles' brand marketing and menu positioning are more aligned with the needs and preferences of families and professionals who value both flavor and convenience in their dining experiences.