Which strategy is part of Bojangles' marketing efforts?

Bojangles’ marketing efforts heavily incorporate social media campaigns and promotions as a core strategy. This approach allows Bojangles to engage effectively with its target audience in real time, sharing updates about new menu items, promotions, and brand events. Social media platforms are particularly effective for reaching a younger demographic that enjoys sharing experiences and engaging with brands online. These campaigns foster community engagement and help to create buzz around new offerings, ultimately driving customer traffic to their locations.

Additionally, leveraging social media allows for easy sharing by customers, amplifying word-of-mouth marketing and enabling Bojangles to connect with potential customers in a more dynamic and visually appealing way. Regular promotions on social media can also entice followers to visit stores or order online, reinforcing customer loyalty and encouraging repeat visits.