What steps does Bojangles take when launching a new menu item?

Bojangles employs a strategic approach when launching a new menu item, which involves conducting market research, performing concept testing, and implementing promotional campaigns. This process ensures that the new item aligns with customer preferences and market trends.

Market research helps identify consumer tastes and preferences, ensuring that the menu item meets the demands of the target audience. Concept testing provides valuable feedback before the item is fully introduced, allowing the company to make adjustments based on consumer reactions. Lastly, promotional campaigns are crucial for generating excitement and awareness around the new offering, ultimately driving sales.

This comprehensive approach contributes to a higher chance of success for new menu items, as it combines direct consumer insight with strategic marketing efforts.