How does Bojangles utilize influencer marketing?

Bojangles effectively utilizes influencer marketing by collaborating with local celebrities and food bloggers. This strategy allows the brand to connect with communities on a more personal level, leveraging the influence that these individuals have within their specific demographics. Local celebrities and food bloggers often have established credibility and a loyal following, which can greatly enhance brand visibility and trust among potential customers.

This approach also aligns well with the brand's focus on authenticity, as local influencers tend to resonate more with their audiences, showcasing Bojangles as a part of their everyday lives rather than a distant corporate entity. This can result in more engaging, relatable content that highlights the brand and its offerings in a genuine way, ultimately driving consumer interest and foot traffic to their locations.

In contrast, other options do not effectively capture the essence of how influencer marketing is ideally executed. Partnering with global corporations may lack the localized authenticity that appeals to local customers, while a focus on traditional advertisement wouldn't leverage the power of influencer engagement. Similarly, investing exclusively in print media limits outreach in a digital era where social media influence plays a significant role in shaping consumer preferences and behaviors.